The Manitoba board is a member of the Canadian Turkey Marketing Agency (CTMA), established in 1973. Members of the CTMA include eight provincial turkey-marketing boards (Quebec, Ontario, Manitoba, Saskatchewan, Alberta, BC, Nova Scotia and
New Brunswick), the Canadian Poultry and Egg Processor Council, and the Further Poultry Processors Association of Canada.

The turkey industry in Canada is operated under an orderly marketing system, known as a supply management system. This system prevents perennial market gluts and shortages by controlling production and provides economic stability for the producers. This stability in turn, allows the producer to reinvest in improved production facilities, to make more informed market and production decisions, and to improve production efficiencies. With supply management, consumers can be assured of healthy, safe, high quality turkey products on a year round basis, at a competitive price.

The 11 members of the CTMA set the national production quota through a predetermined formula that allocates production quota to the provinces. Essentially, they decide how much turkey the entire country will produce and this is then divided among the provinces. The Manitoba Board is responsible for allocating its share of the national quota to its 54 commercial turkey producers.